These links are up-to-date as of April, 2019. Before creating and sending artwork, be sure to confirm the current requirements.
A successful digital ad has a dynamic layout and a pleasantly paced animation (if you’re using animation). Longer text needs a longer delay before the animation changes, for instance. The ad should include at a minimum the book cover and a to link to order the book or get more information. If you have the space include title, ISBN, and price.
To be sure your ad is effective for marketing books online, you must make your file the right dimensions, measured in pixels (px). A medium rectangle ad is 300px x 250px, a mobile leaderboard is wide and not very deep at 320px x 50px. Google has an adsense reference here:
Google’s Guide to ad sizes
If you are planning to place an ad with a specific online publisher or newsletter, confirm the ad requirements with them.
To ensure pages load quickly, it is key to minimize the ad’s file size in kb, sometimes called its weight. Google Adsense limits display ad file size to 150kb, other online publishers have their own size limitations. Keeping the file weight low can be a challenge for animated ads, some successful tactics are limiting the color range in your layout, and minimizing the number of layouts in your animation.
Kirkus accepts animation with restrictions for its website. However, not for the newsletter ad placements
Google accepts the following ad types: .jpg, .jpeg, .png, .gif for non-animated ads. Kirkus will also accept a .tif. A .gif file is the standard for animated ads. Animations can be written in html and controlled with CSS transitions, but I haven’t seen a publication yet that accepts this.
Neustudio can design any type of digital ad for your title. We deliver appealing ads that conform to technical specifications.
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